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Clever, Playful easyJet Ad Reveals Its Message Solely Through Water’s Reflection
By Izza Sofia, 09 Oct 2018
Upon first glance, this outdoor ad created for budget airline carrier easyJet might look as though it’s full of errors, that is, until you give it a second take.
Created by Parisian creative agency Buzzman, the advertisement displayed around the Place de la Bourse landmark in Bordeaux, France, appears to be hanging upside down and backwards.
However, upon closer inspection, audiences will realise that the canvas actually displays its message through the reflection in the water of its neighboring Garonne River.
The ad reads, “Bordelais, Le Ciel Est A Vos Pieds,” that translates to, “People of Bordeaux, the sky is at your fingertips.”
It continues, “Plus de 30 destinations au depart de Bordeaux,” which means “More than 30 destinations can be reached from Bordeaux.” The airline is inviting social media users to snap a photo of themselves posing with the ad and captioning it with the hashtag ‘#UpsideTown’. The chosen winner will be awarded a trip for two to his or her destination of choice.
[via Bandt, image by Buzzman via Bandt]
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