Barbie Launches ‘Dream Gap Project’ To Help Young Girls Smash Gender Stereotypes
By Yoon Sann Wong, 10 Oct 2018
While the Barbie of yesteryear might have had unrealistic body proportions, Mattel, Inc’s iconic fashion doll is working towards changing its image to provide more positive influence among its main audience of young girls.
After turning renowned artist Frida Kahlo and 16 other strong female role models into Barbie dolls, as well as launching its limited edition ‘Inspiring Women’ range, Barbie has announced the global initiation of its ‘Dream Gap Project’ that aims to help young girls achieve their greatest potentials.
On its dedicated website, the brand explains, “Starting at age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap, and this is the year Barbie begins working to close it.”
“Research shows that children pick up on cultural stereotypes at a very young age that suggest women aren’t as smart as men. These stereotypes are often perpetuated by the media and grown-ups who subtly reinforce them.”
“The self-limiting beliefs these stereotypes create can snowball to affect a girl’s trajectory and future career choices. They may even discourage women to pursue prestigious careers, especially in fields that value brilliance.”
To ‘#CloseTheDreamGap’, Barbie is dedicating resources to fund relevant research, highlight positive role models to young girls, and roll out more inspiring content as well as products.
Watch its campaign video below and find out more about how you can help to close this dream gap here.
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Since 1959, #Barbie has worked to create a world where girls see unlimited possibilities. We're not done yet. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Introducing the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Learn more at the link in bio or barbie.com/DreamGap. #CloseTheDreamGap #YouCanBeAnything
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[via Barbie, main image via video screenshot]
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