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IKEA’s Report Surprisingly Reveals People Don’t Feel At Home In Their Own Space
By Izza Sofia, 10 Oct 2018
According to IKEA’s recent study, many people do not feel at home in their own nests.
The flat-pack company has just released its Life at Home Report 2018 and according to the study, the idea of a “home” has evolved significantly over the years. The study composed of 22,000 people in 22 different markets.
The report states that for one to embrace the feeling of a home, the five emotional needs that have to be fulfilled include privacy, comfort, ownership, security and belonging.
It seems that many of the residences in the US lacked these qualities. The reports states that four in ten Americans (39%) do not feel “a sense of belonging” in their living space.
According to IKEA’s macro insights leader Maria Jonsson, the company is curious to know “why some people say they feel more at home away from home than others.” “This report seeks to get to the heart of what creates that elusive feeling of home, and how we can all make this feeling easier to achieve where we live,” she continued.
The company noticed that people yearn for privacy, which is having control of an area and choosing how to exist in it. The next factor is comfort, and that is feeling content and at least in their space. “What we want or seek at home can often change depending on our mood,” the report elaborates.
“For example, wanting to spend time with family can mean different things. Sometimes you gather as many as you can to share a special moment. Other times, you want closeness but still allow for different screens and activities. Then again, some days you just want to stretch out all by yourself.”
People also wished to attain ownership and security, which applies to those who have children or sharing a space with roommates. The final quality is belonging, a place to bring people together and co-exist, to form a sense of community.
Many factors have affected how we feel at home, with the main issue being technology itself. One in four people is said to work from home, while a quarter of people transforming their homes to make money on vacation rental sites such as Airbnb. The rise of urban living has also affected how people stay, as residents have lesser space to stay in.
The prices of homes have skyrocketed and now people are forced to live in a communal living space. This has led to 23% of people leaving their homes to find some time alone. The figures increase to 33% for those who stay together with friends or strangers. However, not everything is bad news.
The study also shows that people are learning to understand the meaning of home. 47% of the respondents said they seek opportunities outside that are capable of helping them grow.
[via IKEA, opening image via IKEA]
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