NBC Olympics Unveils Its Tokyo 2020 Logo That Celebrates Country’s Culture
By Mikelle Leow, 11 Oct 2018
Image via NBC Olympics
On Wednesday, which marked the 54th anniversary since the opening ceremony of Tokyo’s first Olympics event, NBC debuted its logo for the Tokyo 2020 games.
The milestone bears even more importance to the network, since the 1964 opening ceremony was the first live television program to be broadcasted via satellite to a US audience in full color. This was also the first time its screening rights fees broke US$1 million.
Further, that was the first year Tokyo held an Olympics event.
Per David Barton, Art Director of NBC Olympics, the new brushstroke-like wordmark celebrates the vibrant heritage and rich modern culture of Japan that spans excellence in the arts, technology, fashion and pop culture.
“The design of the word ‘Tokyo’ is bold and fluid, illustrating with each character the dynamic movement of an Olympic athlete with a subtle reference to the distinct line forms of the Japanese written language,” he said in a press statement.
The logo was conceptualized with the assistance of LA-based branding firm mOcean, and will be the network’s “most versatile Olympic logo ever,” said Mark Levy, Senior Vice President of Original Content and Creative at the NBC Sports Group.
The branding will travel across “60-inch television screens to mobile phones, from billboards to apparel,” Levy detailed.
NBC broadcasted every Summer Olympics events since 1988 and all Winter Olympics since 2002. The Tokyo 2020 Olympics will begin on 22 July 2020, with the opening ceremony kicking off on 24 July 2020.
Are you game for this new logo?
54 years ago today, the 1964 Summer Olympics opened in the heart of Japan.— #TokyoOlympics (@NBCOlympics) October 10, 2018
In 2020, Tokyo welcomes the world once again.
This is our logo. The countdown starts now. #TokyoOlympics pic.twitter.com/ft2DLYhFbW
Today marks 54 years since the opening of the Olympic Games Tokyo 1964. The first ever Olympics held in Asia, with a lasting legacy that is still vivid throughout the city. #DYK Tokyo 2020 will reuse 6 venues from Tokyo 1964.— #Tokyo2020 (@Tokyo2020) October 10, 2018
10/10/1964— Brandon M. Wright, J.D. (@wrightbefore) October 10, 2018
NBC airs the opening ceremonies of the Summer Olympics in Tokyo, the first live television program to be transmitted by satellite to a United States audience in full color.#TDiSH pic.twitter.com/WljEZxFVOC
A #postcard bearing the symbolic emblem for the Tokyo 1964 Olympic Games that inspired so many people. It superbly depicts the balance of tradition and modernity of those times.@olympicmuseum pic.twitter.com/xOyepZDtWZ— #Tokyo2020 (@Tokyo2020) October 10, 2018
[via NBC Sports, images via various sources]
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