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Share A Coke Before It Gets Shredded Away, Just Like Banksy’s Famed Art Piece
By Izza Sofia, 11 Oct 2018
It seems like Coca-Cola Australia has jumped on the ‘Banksy Artwork Shredding’ bandwagon with a playful new animation.
Its marketing team took to Instagram to promote ‘Coke Orange No Sugar’ in a motion graphic that sees the canned beverage passing through a shredder. The caption reads, “Try Coke Orange No Sugar before it disappears…”
Ever since Banksy’s Girl with Balloon painting made headlines for passing through a hidden shredder inside its frame, seconds after being auctioned off for US$1.4 million, brands and artists have been creating spinoffs inspired by the amusing art stunt, including IKEA Bulgaria.
[via Coca-Cola Australia, opening image via Coca-Cola Australia]
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