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McDonald’s Iconic Logo Doubles As Lights In Ads That ‘Guide’ You To Its Outlets
By Izza Sofia, 16 Oct 2018
McDonald’s Ecuador has teamed up with creative agency Leo Burnett Ecuador to create two ads that highlight the all-night opening hours of its restaurants.
The two posters under its ‘McLights’ campaign feature a car and lamp graphic, shown above and below respectively, that follow a modern and minimalist aesthetic.
The fast food chain’s iconic “M” is featured across the prints, where it creatively doubles as lights to welcome McDonald’s customers to its restaurants all night long.
Take a look at its lamp ad below.
[via Ads of the World, images by Leo Burnett Ecuador via Ads of the World]
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