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Coca-Cola Launches Special Beverage For Adventurous Adults To Enjoy After Dark
By Izza Sofia, 18 Oct 2018
Coca-Cola Australia has created a concoction for adults to enjoy after dark.
The ubiquitous brand has created Coca-Cola ‘Batch Blends’, which are drinks for fans to sip on their own, use as a mixer or infuse into cocktails.
Coca-Cola ‘Batch Blends’ comes in two flavors housed in 500ml or 1.25-liter bottles. The first flavor combines coffee and chocolate together with Coca-Cola, while the second flavor is a mix of caramel and, of course, Coca-Cola.
Coca-Cola Australia’s marketing director Luce Austin said the new drinks have been crafted for adventurous drinkers and curious minds. The premium range allows Australians to “explore sophisticated tastes” during social settings when they are out with friends.
The limited edition drinks will be available in select bars, restaurants and hotels in Australia, and will not be introduced as a permanent flavor.
Coca-Cola Australia recently launched a promotion for its ‘Orange No Sugar’ flavor inspired by Banksy’s Girl with Balloon art prank, while Coca-Cola UK unveiled a festive cinnamon flavor to usher in Christmas.
[via News.com.au, opening image by Coca-Cola Australia]
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