Don't miss the latest stories
Branding & Design Firm Lippincott Celebrates 75 Years Of Its Most Iconic Designs
By Yoon Sann Wong, 18 Oct 2018
Since its founding in 1943, New York-based brand strategy and design company Lippincott has produced some of the world’s most recognized logo designs. This includes the Coca-Cola ribbon, the Duracell copper top, and the Betty Crocker spoon.
Earlier this month, the design firm unveiled its rebrand for innovation company DuPont, where the latter’s two-word name was united as one in its first rebrand after a century.
In honor of Lippincott’s 75th anniversary, the creative agency has taken a trip down memory lane with designers behind some of the company’s most emblematic creations.
“When Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now famous duo was hoping to make their mark through experience and product design,” explains Lippincott inside a press release. “By combining their product design roots with storytelling, they helped create the branding industry as we know it today.”
“Like the CITGO trimark still standing in Fenway Park, or Andy Warhol’s 1962 tribute to Campbell’s soup on display at the MoMA, our work has sustained decades of change, seamlessly integrating with the cultural landscape it has been shaped by and has in turn shaped.”
As founder J. Gordon Lippincott once said, “Design can’t stand still.” See a selection of its most iconic creations through the years below.
Richard Felton, Lippincott Design Co-Op, 1967-1969
John Young, Lippincott Creative Director, 1958-1960 & 1965-1970
Arthur King, Lippincott Creative Director, 1963-1971
Connie Birdsall, Global Creative Director, 1988-2018+
[videos and images provided by Lippincott]
More related news
Also check out these recent news