Kleenex Changes ‘Mansize’ Tissues To ‘Extra Large’ After Complaints Of Sexism
By Izza Sofia, 19 Oct 2018
Kleenex is removing its “Mansize” branding displayed on its tissue boxes after customers complained that the name was sexist.
After more than 60 years in the market, Kleenex ‘Mansize’ will simply be known as ‘Extra Large’ tissues.
In addition to social media users who have feedback about the name, one customer raised the issue after her son asked if “girls, boys and mummies” were allowed to use the Kleenex ‘Mansize’ disposable handkerchiefs.
Kleenex says that the new branding is already available to purchase in some stores.
A spokesperson from parent company Kimberly-Clark explained that the company does not endorse gender inequality. However, due to multiple complaints on gender stereotyping, the company has decided to succumb and alter the name due to the growing demand by the public.
Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018 pic.twitter.com/SeOg32RsDV— Lisa Hancox (@LisaMHancox) October 10, 2018
So @Kleenex_UK could you help me tell my son why they’re still called Mansize? And will you consider renaming them to Extra Large tissues? Or do women and children not need bigger tissues?— Lisa Hancox (@LisaMHancox) October 10, 2018
[via BBC, opening image via Morrisons]
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