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Apple Reveals What iPhone XR’s ‘R’ Stands For, Justifies Its Lower-Res Display
By Mikelle Leow, 23 Oct 2018
Image via Apple
You might be aware that the ‘X’ in iPhone X, XS and XR represents the Roman numeral for 10, though it’s still going to be pronounced, “ex,” no matter how many times Apple repeats this fact. Let the people have their way.
At the iPhone 3GS keynote nine years ago, Phil Schiller—Apple’s senior vice president of worldwide marketing—revealed that the ‘S’ stood for “Speed,” in that the device was faster in performance than the iPhone 3G.
With the launch of iPhone XR comes another mystery. What might the ‘R’ reference?
In a recent interview with Engadget, Schiller divulges a secret that may or may not bring you closure:
The ‘R’ doesn’t officially stand for anything, he says. In fact, Apple supposedly doesn’t get too specific with its letters, despite reports that it had been caught in a “naming conundrum” with 2018’s smartphones.
However, Schiller has revealed what the ‘R’ and ‘S’ monikers mean to him; they symbolize his fascination with fast cars.
“I love cars and things that go fast, and ‘R’ and ‘S’ are both letters used to denote sport cars that are really extra special,” he says.
Apple also brought in the mid-tier iPhone XR, which runs at a starting price of US$749, to offset the premium prices of iPhones XS and XS Max, as well as to convert more smartphone users.
As Apple pushed “the upper boundaries” to make XS and XS Max “the best” phones it could offer, Phil elaborates that there was an added dilemma: how the brand could “still make [the XR] a phone that people can hold say, ‘I have the best too.’”
As such, Apple built the A12 Bionic chip, the same one in the XS and XS Max, into the XR for top-notch performance. Speaking of notches, the gadget also houses a Face ID sensor.
Notably, iPhone XR includes a 12MP wide-angle front camera for improved range and portrait photography.
Its key differences are that there’s no 3D touch and second telephoto camera, but Apple makes up for these shortcomings with an all-new liquid Retina LCD that allows for the phone to enjoy an end-to-end design.
The LCD screen comes at a small cost, though. It has a lower resolution than OLED, but Schiller insists you can’t tell the difference.
“I think the only way to judge a display is to look at it,” he explains, adding that Apple refers to the new LCD technology as “Retina” because the pixels aren’t visible unless you press your face up against the glass.
“I you can’t see the pixels, at some point the numbers don't mean anything.”
[via Engadget, cover image via Apple]
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