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Spooky Fanta Machine Sees Zombie Hand Grabbing Unsuspecting Fans For Halloween
By Izza Sofia, 29 Oct 2018
This vending machine stunt from the Coca-Cola company is indeed a spooky delight.
In celebration of Halloween, Coca-Cola Manila set up a ‘Free ROYAL (Fanta)’ vending machine—also known as the ‘Scream Machine’—that offers a free drink to fans.
In exchange, they have to scream their lungs out. The campaign video, shown below, sees a group of friends screaming together at a satisfactory volume to get their hands on the free fizzy beverage.
The machine then rewards them with a can of Fanta, but when one of them reaches out to claim the prize, a zombie hand suddenly appears out from the machine and immediately grabs their hand, leaving them in a fright.
Coca-Cola Company Asia’s integrated marketing communication director Pratik Thakar said that Fanta, known as Royal among locals, is a playful brand that is popular among teens.
Thakar added that Halloween is the perfect occasion to introduce an integrated brand experience to youths, thus the ‘Scream Machine’ was born.
[via Little Black Book Online, images via Royal Philippines]
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