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eBay’s Logo Quietly Goes Monochromatic, Has Some Thinking They’re On Fake Site
By Mikelle Leow, 19 Nov 2018
Screenshot via eBay
Last October, a branding agency announced that it had given e-commerce pioneer eBay a major do-over. The redesign would include a single-hued logo, new bespoke typeface, and an overall more colorful website.
Since then, not much word has been said about the revamp—not even when eBay finally gave its branding the ol’ switcheroo over a year later.
eBay’s members were thus baffled by an unannounced change on eBay’s website and social media channels that sees its logo dropping its multi-hues, save for the color red.
Not sure what to make of the revamp, users have taken to the site’s community forum to enquire if anyone else knew why eBay decided to go monochromatic with its wordmark.
“When I first saw the red logo, I thought I had somehow ended up on a spoofed eBay site, or that I somehow had downloaded a virus,” says user ‘stickboy1974’.
Users on the eBay subreddit seem to be similarly confused by the logo change. “Maybe it represents their profits this year?” jokes Redditor ‘nighthawkcoupe’.
One of eBay’s Community team members, Trinton, has since addressed the seemingly impromptu redesign of the logo. As it turns out, the new branding is temporary, and was put in place to celebrate the holiday season.
Now, here’s why eBay apparently kept mum about the overhaul: despite its iconically colorful branding, it thinks a logo switch isn’t something to write home about.
“Visual changes to the logo should not be cause for alarm,” Trinton responds. “This is a common practice for the holiday season and we have made many changes to our logo over the years. Happy holidays!”
To be fair, Google silently switches up its multi-colored logo on a regular basis to commemorate events and milestones, and not many of its users bat an eyelid.
Image via eBay
Screenshot via eBay
[via Tamebay, images via various sources]
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