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iPhone Users In China Deemed ‘Poor’ And ‘Less Educated,’ According To Survey
By Mikelle Leow, 23 Nov 2018
Image via Hadrian / Shutterstock.com
Seeing as how one of its latest iPhones beckons a starting price of US$1,099, Apple is by no means a low-tier brand.
Still, its reputation as a premium brand doesn’t ring true in an alternate universe called China, where the iPhone struggles—and fails—to lead the smartphone market.
A recent report by Shanghai-based mobile research agency MobData delves further into the emotional aspects of Apple’s lukewarm response in China. Its findings might surprise smartphone users from most parts of the world; as it seems, China’s iPhone users are perceived to be “poor.”
To be more specific, they are described by others as part of the “invisible poor,” which refer to people who look deceivingly wealthier than they really are.
A deeper look into the issue reveals that the nation’s Apple iPhone users are typically less educated and earn lesser than others. As for which companies Apple is up against, MobData cited Chinese phone makers like Huawei and Xiaomi.
MobData found the average iPhone user to be an unmarried woman, aged between 18 and 34, whose highest qualification is a high-school certificate. She’s also likely to earn a monthly income of less than ¥3,000 (US$432).
On the other hand, Huawei smartphone owners are predominantly married males between the ages of 25 and 34, as well as hold diplomas or bachelor’s degrees, according to the survey. Their incomes typically range between ¥5,000 (US$720) and ¥20,000 (US$2,880) per month.
Additionally, the study discovered that college graduates and people who had monthly salaries above ¥20,000 (US$2,880) preferred Huawei or Xiaomi models.
Compared with Chinese brands Huawei, Xiaomi, Oppo, and Vivo, the income brackets of Apple iPhone users were found to be the lowest.
[via South China Morning Post, cover image via Hadrian / Shutterstock.com]
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