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Coca-Cola’s Adorable Bears Return For The 25th Year In Amusing Christmas Ad
By Mikelle Leow, 26 Nov 2018
Video screenshot via David The Agency
Father Christmas isn’t the only hallmark figure to grace Coca-Cola’s Christmassy campaigns. Who could forget its endearing polar bears that celebrate their own version of the holidays in the North Pole, as well as serve as eye-popping optical illusions to its bottles?
This year happens to be the 25th anniversary since Coke began featuring the fuzzy creatures in its adverts. To celebrate the milestone, the company launched a heartwarming campaign titled Christmas Rules with David The Agency in São Paulo that offers a glimpse at the spontaneous moments of the iconic polar bear family.
The clip shows some very amusing moments, such as a cub replacing a snowman’s carrot nose with a Coca-Cola bottle cap, and then using the vegetable in a holiday roast.
As it seems, Coca-Cola’s polar bears have also become reliant on technology in this span of 25 years. They snap selfies and play with their tablets, not unlike humans.
Just when you think the spot couldn’t get any cuter, the family welcomes its guests, a trio of penguins, to celebrate the festivities with them. Watch it below.
[via The Drum, video and cover image via David The Agency]
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