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Watch: Why Things In Commercials Don’t Look The Same In Reality
By Yoon Sann Wong, 26 Nov 2018
It’s widely known that food stylists apply clever tricks to make their clients’ products look exceptionally great in front of the camera, but do you know how?
In this bite-sized video shared by Twitter account @ThingsWork, you’ll get insights into common, behind-the-scenes methods when it comes to photographing or filming food adverts.
This includes using cardboard to add height between pancakes stacked atop one another, replacing maple syrup with motor oil since it doesn’t get absorbed by the pancakes, and replacing whipped cream with shaving cream since the latter doesn’t melt and holds shape.
Find out more insider tricks in the intriguing video below.
This is why I trust nothing and question everything pic.twitter.com/XDzDiIprmL— it's BeastCoast MothahFuckah (@itsBeastCoastMF) November 25, 2018
[via ThingsWork, images via video screenshot]
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