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Spotify Returns To Reveal Its Users’ Hilariously Odd Listening Habits Of 2018
By Izza Sofia, 29 Nov 2018
Spotify has unveiled its end-of-year ‘Wrapped’ campaign that exposes its users’ quirky behaviors while revealing relatable listening habits.
The out-of-home campaign will also be launched across digital and social platforms to spotlight 50 artists including Ariana Grande, Post Malone, and Shakira. The campaign will be rolled out across different countries such as Australia, Brazil, Canada, US and UK.
Spotify’s global head of consumer marketing June Sauvaget described the ‘Wrapped’ campaign as a true representation of its proposition to be a “platform for discovery.”
Its users are eager to see how they have interacted with the app over the months and how they connect to the global Spotify community. The campaign serves as the brand’s way of saying “thank you” to its users for their collective impact in shaping the platform in 2018.
Aside from shedding light on its users’ listening habits throughout the year, the campaign sums up the popular podcasts from 2018. According to the campaign, more than 327,000 users claimed My Favorite Murder as their favorite podcast for 2018.
Other fun takeaways from the ‘Wrapped’ campaign include “3,754 Laurel playlists created vs. 1,059 Yanny playlists created” and how people are meditating to a “clam” playlist instead of a calm one.
[via The Drum, images by Spotify via The Drum]
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