PANTONE Announces 2019 Color Of The Year, A Reef Of Hope For Unpredictable Times
By Mikelle Leow, 06 Dec 2018
Image via PANTONE
PANTONE has announced its ‘Color of the Year’ for 2019: the optimistic ‘Living Coral’ (PANTONE 16-1546).
After 2018’s intense ‘Ultra Violet’ hue that spoke of complicated, unpredictable times, 2019 ushers in a tide of relief.
The vibrant yet gentle ‘Living Coral’ is an offering of shelter, warmth and nourishment, as well as represents buoyancy in the ever-changing landscape.
It’s also a beacon of authenticity, which is much needed in a world that’s submerged in social media and digital technology.
“Sociable and spirited, the engaging nature of PANTONE 16-1546 ‘Living Coral’ welcomes and encourages lighthearted activity,” the color authority describes.
Additionally, the color rides on the wave of last year’s desire to dabble in uncharted creative outlets; ‘Living Coral’ channels people’s inclinations towards playful expression.
Whether on social media, out in nature, or underwater, the naturally vivacious ‘Living Coral’ “mesmerizes the eye and mind,” PANTONE says.
PANTONE ‘Living Coral’ is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
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Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral - an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019
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