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Pizza Hut Temporarily Rebrands To ‘Pizza Hut Hut’ For Super Bowl Season
By Mikelle Leow, 24 Jan 2019
Images via James R. Martin / Shutterstock.com and Pizza Hut
Pizza Hut isn’t resting easy, it nearing the chain’s first anniversary as the official pizza sponsor of the NFL. It’s decided to change its name in time for the Super Bowl.
The restaurant has overhauled the logo on its website to read, ‘Pizza Hut Hut’, a play on a common term used by American quarterbacks to let others know when to hike a ball. Its social media display names have also been tweaked to show the temporary branding.
According to USA Today, Pizza Hut hasn’t just rolled out its campaign online. A very sporting store in Atlanta—a city the chain now dubs ‘Hutlanta’—has also changed its signage to display the new name.
Everyone else who won’t be in the area can still have a slice of the fun. Fans nationwide will be able to enjoy Pizza Hut’s two Super Bowl spots on television that feature a modern-era Abraham Lincoln.
In one of the ads, ‘Lincoln’ attends a football viewing party. The other has him playing video games with his son, who tells him, “You’re dead.”
When the Super Bowl kicks off on 3 February, pizza lovers will also get to order a large two-topping pie for just US$7.99. Need to down some drinks? Pizza Hut’s got your back too—as of 2017, some 300 locations in the US deliver beer to residences.
Screenshot via Pizza Hut
Pizza Hut in Atlanta adds an extra “Hut” to support official NFL partnership with Super Bowl in town. pic.twitter.com/eV32o4tTKg— Darren Rovell (@darrenrovell) January 22, 2019
[via USA Today, images via various sources]
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