Apple’s 2019 ‘#ShotOniPhone’ Challenge In Return For Exposure Irks Creatives
By Izza Sofia, 24 Jan 2019
Image via Shutterstock
Apple has opened entries for its 2019 ‘#ShotOniPhone’ competition, which might sound exciting for many, but a closer look at the fine print has left some photographers and artists thinking twice.
According to Apple’s announcement, “The winning photos will be featured on billboards in select cities, Apple retail stores and online.” However, the company does not state any monetary compensation for the winning entries.
The contest takes place from 22 January to 7 February and accepts outstanding images shot by iPhone users aged 18 and above. Apple employees and their immediate families are not illegible to take part in the competition.
The 10 winning photos selected by a panel of 11 judges—including former White House photographer Pete Souza and Apple’s Senior Vice President of Worldwide Marketing Phil Schiller—will be announced in February.
Apple CEO Tim Cook took to Twitter to announce the competition, saying, “iPhone photographers are some of the most creative in the world. Can’t wait to see the photos you submit to our new #shotoniPhone challenge!”
Those who wish to participate should note that you are offering Apple the rights to your picture, free of charge. In the fine print, Apple states that it has the rights to use the photo however it pleases, including commercial purposes.
“You retain your rights to your photograph; however, by submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license for one year to use, modify, publish, display, distribute, create derivative works from and reproduce the photo on Apple Newsroom, apple.com, Apple Twitter accounts, Apple Instagram (@Apple), in Apple retail stores, Apple Weibo, Apple WeChat, on billboards and any Apple internal exhibitions. Any photograph reproduced will include a photographer credit. If your photo is selected to be featured on a billboard, you further agree to grant Apple exclusive commercial use of the photo for the life of the license,” the website reads.
Apple also mentions that the winning photos do not come with cash value and it forbids “substitutions or cash redemption.”
The competition terms have irked some photographers and artists, members of the creative community that is no stranger to being offered exposure instead of cash payment for work.
They took to Twitter to voice out their frustrations and disappointment, with one Twitter user saying, “And Apple is one of the most valuable companies in the world. Dear @tim_cook, if you want to use photos for an entire year in an ad campaign to sell more iPhones, you should be offering prize $ to the 10 winners, not photo credit in exchange for exclusive commercial ownership.”
And Apple is one of the most valuable companies in the world.— 📸Trevor Mahlmann (@TrevorMahlmann) January 23, 2019
Dear @tim_cook, if you want to use photos for an entire year in an ad campaign to sell more iPhones, you should be offering prize $ to the 10 winners, not photo credit in exchange for exclusive commercial ownership. https://t.co/KCd3QuSCFs
Fuck this shit. PAY PEOPLE FOR YOUR PHOTO NEEDS.— Timothy J. Reynolds (@turnislefthome) January 23, 2019
Multi-million dollar corporation trying to get free content for the promise of "exposure"???— Wayward Plane ✈️ (@WaywardPlane) January 23, 2019
Laaaaaame. Way to be part of the problem, losers. 🤮
Right on, Trevor! Billion-dollar company wanting "freebies" is bogus. "Credit never paid" the bills is spot on ! Show some respect, Apple.— Rick M (@DrafttekColts) January 23, 2019
This happens in so many design contests, preying on the passion of artists by exploiting “exposure” or “portfolio building”. Do better @tim_cook— Troy (@twuelfing) January 23, 2019
[via Mashable, opening image via Shutterstock]
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