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Meme-Inspired Couture Gowns Took To The Runway And Social Media Is Having It
By Yoon Sann Wong, 25 Jan 2019
Images via Viktor&Rolf
Fashion label Viktor&Rolf was out to make a ‘Fashion Statement’ at its Haute Couture Spring/Summer 2019 show, and that it did.
The brand, which was founded in 1993 by Dutch designers Viktor Horsting and Rolf Snoere, specializes in avant-garde and conceptual designs.
It presented a colorful collection of larger-than-life romantic tulle dresses, which were “entirely executed in 8 kilometers of tulle.” The voluminous garbs included transparent ruffles, flounces and bows, with a range of silhouettes from A-lines to hourglass figures.
The highlight, however, was the expressive text attached to each apparel. In a press release, Viktor&Rolf explains, “These texts are mainly one-liners: slogans with the kind of simplification typical of social media captions or souvenir t-shirts. The juxtaposition of these seemingly unrelated elements results in a typical Viktor&Rolf expression of surreal beauty.”
The catchphrases have caught the eye of many social media users, who have likened it to their “energy for all of 2019” and “mood” for the year.
Renowned artist Saint Hoax, who frequently pokes fun at pop culture, even created spin-offs of the designs based on famous celebrities and their iconic sayings. This includes Kris Jenner’s “You’re doing amazing sweetie” and Britney Spears’ “It’s Britney Bitch,” shown with other comical renditions inside the Instagram album below.
Viktor & Rolf Spring 2019 Couture Dresses are total MOODS pic.twitter.com/mqx4hoxpPY— FashionweekNYC (@FashionweekNYC) January 24, 2019
THE SIGNS AS VIKTOR & ROLF SPRING COUTURE pic.twitter.com/K0ZXI3Ppmr— not all geminis (@notallgeminis) January 24, 2019
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