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Salvador Dalí Museum Revives The Iconic Artist As An Eerie, True-To-Life AI
By Mikelle Leow, 29 Jan 2019
Video screenshot via Salvador Dalí Museum
No, it’s not the 20th century again. The Salvador Dalí Museum in St. Petersburg, Florida, has breathed new life into the surrealist through a simulation that could very well be the most human-like AI you’ve ever seen—save for the ones perhaps already walking on the streets without your knowledge.
On 23 January 2019, which marked the 30th anniversary of the Spanish artist’s death, the Dalí Museum revealed that it would debut Dalí Lives, an exhibition that would allow visitors to interact with digital renderings of him, this year.
“Dalí once said, ‘Si muero, no muero por todo,’ or ‘If I die, I won’t completely die,’” the museum reminisced. “30 years after his death, his words take on a new meaning.”
The visuals are a blend of archival footage, photographs and interviews, along with a face-swap technology known as “deepfakes.” San Francisco-based advertising agency Goodby, Silverstein & Partners applied a likeness of the mustachioed artist’s face on an actor, creating an “uncanny resurrection” of Dalí.
Come April, visitors will get to see Dalí’s animated self wholly reincarnated as he discusses his art. Find out more here.
[via Dazed Digital, video and cover image via Salvador Dalí Museum]
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