Super Bowl Logo Gets Flak For Becoming Drastically ‘Boring’ Over The Years
By Mikelle Leow, 30 Jan 2019
Images via Logopedia
You might not want to miss the games and advertisements that grace the Super Bowl, but one other sport also gets arguably the same level of attention: the way the event’s logo is designed.
Unfortunately, fans are concerned that the Super Bowl logo is on the losing end each year.
A tweet by Jordan Heck, a journalist at Sporting News, has received nearly 18,000 likes at time of writing for spotlighting how run-of-the-mill the branding of the annual championship game of the National Football League has “evolved” over the years.
The screenshot, obtained from SportsLogos.net, shows every logo the Super Bowl has pushed out since its inception in 1967. It reveals how each branding flaunted a unique design and color scheme up until Super Bowl XLV in 2011.
Heck wrote that the logo had been “creative each year,” but it’s now “predictable and boring.”
Twitter user Tim Sullivan lamented, “It never pays homage to the host city anymore. That was always fun.” He also reminisced a time when audiences took delight in poking fun at “the terrible ones.”
User ‘SiahMoto’ said they understood the event’s desire to bring consistency to its branding, “but dammit, the old logos were fun and almost felt like an Olympic logo reveal.”
It seems like spectators already have an idea of what next year’s Super Bowl logo will look like.
the super bowl logo used to be creative each year and now it's just predictable and boring pic.twitter.com/DM5FNrEmGG— Jordan Heck (@JordanHeckFF) January 27, 2019
Yes sir so true. Where has all the creativity gone? I understand the desire to brand but dammit, the old logos were fun and almost felt like an Olympic logo reveal.— Siah (@SiahMoto) January 27, 2019
It never pays homage to the host city anymore. That was always fun. And fun to ridicule the terrible ones. Like 2008’s.— Tim Sullivan (@T_J_Sully) January 27, 2019
I hated that they switched to a yearly generic as well.— Harry Potter and the Staff-Blood Prince (@BGBHarryPotter) January 27, 2019
The crazy part about it is I can look at the old logos and can tell you who played in that game (if I was old enough to remember it when it was played). The new ones, no chance, and they’re more recent.
The Olympic rings are iconic because they are elegant, simple, memorable, and colourful. The Super Bowl logos of 2017-19 are tacky, cluttered, bland, and monochromatic.— Restaunique (@Restaunique) January 28, 2019
Graphic designer from 2010-2014 pic.twitter.com/ODfFRRILiI— LaMarv Ball🤦🏽♂️ (@Kninemusic) January 27, 2019
[via The Spun, images via various sources]
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