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‘#WorldRecordEgg’ Owner’s Identity Deshelled, Gets First Official Sponsor
By Mikelle Leow, 04 Feb 2019
Image via world_record_egg
There’s so much to catch up on about that ‘World Record Egg’ that dethroned Kylie Jenner as the Instagram account with the most-liked post ever.
The adorable influencer recently started cracking, only to finally announce its first official sponsor. Internet sleuths have also peeled off the mask of the account’s creator, pinpointing to a single guy who works at an advertising agency.
Over the weekend, the egg finally cracked to reveal its partnership with streaming service Hulu. Its splintered shell has now been fixed up with stitches to resemble an American football.
“The wait is over,” it wrote on its Instagram caption. “All will be revealed this Sunday following the Super Bowl.”
Until that point, the regular egg only inspired some pretty amusing responses from artists and companies that found it timely to hop on the bandwagon, but now it’s finally gotten itself a real sponsor. It’s the ultimate reggs-to-riches story.
That’s not all that’s been boiling away for the unassuming egg. Many wondered who was responsible for the account that could have fetched a worth of £250,000 (US$327,000), and it seems like his identity has been unveiled.
Last week, Mashable producer Nikolay Nikolov reported that he personally knew the creator of the ‘World Record Egg’. However, he held his tongue as the owner did not want to go public.
A recent crackdown by BuzzFeed News confirms his identity to be Chris Godfrey, who works at advertising agency The&Partnership.
BuzzFeed News was tipped off by Alex Micu, Digital Director and Partner of Britain-based beer brand Two Fingers Brewing. Micu, who is Facebook friends with Godfrey and tweets constantly about the egg, told the site he was reaching out “on behalf of my friend Chris who set up an Instagram page for an egg.”
“All I can say is that it all started as something fun,” Micu said. “Didn’t think anyone imagined it would get so huge.”
Yes. I'm now one with the egg https://t.co/sSlnjGDt74— Alex Micu (@axelk) February 3, 2019
[via BuzzFeed News and Variety, images via world_record_egg]
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