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Super Bowl LIII’s Wordmark In Zara’s Latest Logo Style Will Make Your Eyes Sore
By Yoon Sann Wong, 04 Feb 2019
Image via Darryl Brooks / Shutterstock.com
Fast fashion brand Zara recently made headlines after unveiling a tight-fitting logo that left designers crying out, “Kern you not?”
The overlapping characters and serifs have inspired Mitch Goldstein, who’s a professor at the College of Art and Design at RIT, to poke fun at the overhaul with the timely inclusion of the Super Bowl LIII.
Goldstein took to Twitter with the caption that jokes, “Super Bowl fun fact: This is the original design of the Super Bowl LIII logo.”
You might find yourself getting a headache if you stare at this for too long.
*Zara's rebranding designer is proud— Adely (@Adely_DC) February 4, 2019
[via mgoldst, main image via Darryl Brooks / Shutterstock.com]
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