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Microsoft Weirdly Makes ‘Office 2019’ Seem Slow & Inferior In New Campaign
By Mikelle Leow, 07 Feb 2019
Video screenshot via Microsoft Office 365
Nice guy Microsoft isn’t one to troll its rivals. It’s not going to blatantly take down Apple in the same way Google does. Neither is it going to start a social media war à la Wendy’s.
Instead, in a very bizarre fashion, the tech giant has decided to diss its prized Office suite against the ‘Office 365’ subscription service.
A new series of commercials has twins competing to complete tasks, with one being handed the ‘Office 2019’ software and the other using ‘Office 365’. Each time, the cloud-based app beats the classic version.
While uncharacteristic, the reason ‘Office 2019’ gets depicted as the inferior suite is simple: it’s downloadable through a one-time fee of US$250.
On the other hand, ‘Office 365’—which comes with online, AI-driven features—is subscription-based with prices starting from US$70 for personal use and US$8.25 per month for commercial use.
Watch the ads below, where twins challenge each other using Microsoft Powerpoint, Excel, and Word.
[via TechCrunch, videos and cover image via Microsoft Office 365]
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