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Old Spice Makes Longest Commercial Ever That’s A Complete Ad-‘Inception’
By Yoon Sann Wong, 08 Feb 2019
Get ready for the longest ad ever created.
Old Spice has broken the Guinness World Record for the longest commercial in history, made in partnership with Wieden+Kennedy São Paulo, Brazil.
This ad-Inception features an ad inside an ad inside an ad inside an ad inside an ad to promote Old Spice’s Durascent technology, and will apparently be streamed online at ocomercialinfinito.com.br for all eternity.
The commercial was crowned longest continuous campaign in TV history after airing for 14 hours straight on the Woohoo channel.
Its length aims to convey the idea that “this commercial lasts as long as the new Old Spice amazing fragrance. Watch responsibly,” reads the warning label by the “Institute of Manly Fragrance” at the start of the spot.
[via The Drum, videos via Wieden Kennedy SP, main image via video screenshot]
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