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Balenciaga Channels ‘The Matrix’ In Its Sci Fi-Esque 2019 Summer Campaign
By Yoon Sann Wong, 13 Feb 2019
This summer, luxury fashion house Balenciaga is channeling some serious science fiction vibes by way of its campaign that pays tribute to 1999 classic The Matrix.
Balenciaga partnered with artist and filmmaker Jon Rafman to create this two-minute commercial, which arrives in the style of an amateurish, fan-made replica of the original film. Low-fi special effects play along to familiar sound effects from the movie that starred Keanu Reeves, Laurence Fishburne, and Carrie-Anne Moss.
[via Balenciaga, main image via video screenshot]
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