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Doritos’ Reusable ‘Towel Bag’ Lets You Conveniently Clean Your Caked Fingers
By Yoon Sann Wong, 19 Feb 2019
Tel Aviv-based creative agency Gefen Team created a reusable ‘Towel Bag’ for Doritos Israel that let its gaming community easily clean off dusty fingers with ease.
The limited edition chip packaging was made with the same fabric commonly used in towels. Doritos partnered with the Israeli gaming community as well as major gaming retailers to promote its novel ‘Towel Bag’.
There’s no word yet on whether the ‘Towel Bag’ will grace other markets. Would you be keen to get your hands on this dual-purpose packaging?
[via Fast Company, video via Gefen Team, main image via video screenshot]
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