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New Balance Lets You Exchange Running Miles For Free Beer At Its First-Ever Pub
By Yoon Sann Wong, 25 Feb 2019
New Balance has teamed up with running app Strava to motivate runners participating in the upcoming London Marathon by letting them exchange their training miles for free pints.
At the sports brand’s first pub called The Runaway in central London, runners can swap the miles they’ve logged through the app’s four challenges for free beer under their ‘Miles for Pints’ campaign, running from 18 February to 3 March 2019.
On Strava’s website, the brand explains, “As the official sponsor of the 2019 Virgin Money London Marathon, New Balance wants to support and empower runners during their training.”
“That’s why New Balance created 4 challenges where you can exchange your running miles for cold, refreshing pints at The Runaway Pub. This is not a joke. New Balance designed a pub for runners where the only currency accepted is miles ran. They can also join workout sessions, train and check out the latest running gear.”
Find out more about how you can participate and be on your way to free booze here.
[via It’s Nice That, main image via New Balance UK]
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