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‘Sonic The Hedgehog’s Maker Isn’t A Fan Of The Live-Action Character Design
By Mikelle Leow, 06 Mar 2019
Image via SEGA
Not even the originator of Sonic the Hedgehog is on board with this revamp, it seems.
This week, the style guide of the live-action Sonic the Hedgehog film appeared to have went online by accident. In it, the branding deck included what could be the very first look at the hedgehog’s new face.
Many longtime fans weren’t too pleased with the protagonist’s “swole” silhouette when it was unveiled months ago, so you can imagine how they reacted when they finally got a full-frontal look at the speedy character.
The new look sees the hedgehog with white hands instead of gloves and eyes that are visibly segmented as opposed to the original concept, among other changes.
Social media users called the rebooted look a “heresy of the Sonic bible,” commenting that the new ‘Sonic’ resembled a character from an animated Dr Seuss movie.
Now, the lead creator of the Sonic the Hedgehog franchise, Yuji Naka, has weighed in on the redesign.
Naka, who started the series in 1991, only had a few words to say about the new ‘Sonic’, but they’re enough to suggest that if he had to give his brainchild a modern-day makeover, he wouldn’t do it this way.
The Japanese video game programmer commented on Twitter, “I feel that it is important to look at the whole body visual of ‘Sonic’... his head, body, and stomach [aren’t proportionate]. Did you not [try to] make it more balanced?”
In the movie’s style guide, which has been taken down, brand agency Hamagami / Carroll Inc. detailed about working on a Sonic the Hedgehog brand identity “that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic... could be integrated seamlessly within the baseline packaging look.”
The overhauled brand personality of Sonic the Hedgehog was designed to “take on the brand without abandoning its core essence,” as well as to “appeal to a worldwide audience,” the agency described.
Do you agree with Naka’s commentary on the Sonic The Hedgehog redesign?
このソニックの全身ビジュアル見ると頭身とお腹の丸さって大事な気がします。もう少しバランス取れなかったのでしょうかねえ https://t.co/6RpIEsYa12— Yuji Naka / 中 裕司 (@nakayuji) March 5, 2019
[via PCGamesN, images via various sources]
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