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Veteran Creative Director Explains Color Psychology In Movie Poster Designs
By Yoon Sann Wong, 12 Mar 2019
Indika Entertainment’s creative director James Verdesoto has teamed up once again with Vanity Fair to spotlight movie poster design, this time focusing on color psychology.
Verdesoto, who is the artist behind the iconic posters of Pulp Fiction, Ocean’s Eleven and Girl, Interrupted, explains the use of certain hues in specific genres, while referencing various film titles as examples.
For instance, Verdesoto elaborates on the use of red and white to market comedies to the mainstream market with Meet the Parents as a sample.
For thrillers, the graphic designer spotlights the color blue and the surefire formula of a character running down a street. He credits the cover designs of author John Grisham’s novels from the 90’s for sparking this trend that’s become widely adopted today.
Learn more about why yellow is used more for independent films, while black, white and orange are increasingly utilized for action movie posters in the video below.
Verdesoto previously explained every Marvel film poster design ever made for the MCU in collaboration with Vanity Fair.
[via AdAge, video via Vanity Fair, main image via video screenshot]
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