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Godiva Chocolatiers Gets Sued Over False Advertising Of Its ‘Belgium 1926’ Logo
By Mikelle Leow, 13 Mar 2019
Image via Kathy Hutchins / Shutterstock.com
Your Godiva chocolates might not have been crafted in Belgium.
The Godiva Chocolatier Company has been slapped with a class action lawsuit over claims of false advertising regarding where its chocolates are truly produced in.
The world-renowned confectionary maker has two factories: one in Belgium, and the other in Berks County, Pennsylvania—right in the United States.
No matter which facility its products are being manufactured in, though, Godiva Chocolatier’s logo is almost always accompanied with the branding, “Belgium 1926,” which plaintiffs argue is misleading.
Court documents obtained by Philadelphia’s 6abc Action News read, “[Godiva] does this because Belgian chocolates are widely known to be among the highest quality in the world… However, unbeknownst to consumers, the Godiva chocolates are not made in Belgium as represented.”
Spokespersons of Godiva haven’t directly commented on the lawsuit, but defend that its 93-year history involves “every piece of Godiva Chocolate… bursting with quality, Belgian craftsmanship, and the world’s finest ingredients.”
“We are a Belgian brand that is tremendously proud of our roots and our ‘Belgium 1926’ logo reflects this spirit...” the chocolate producer added.
The complainants are seeking a jury trial, and are asking for US$5 million in damages.
[via 6abc.com, images via various sources]
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