Lingerie Brand Celebrates Flat-Chested Females By Rewarding Them With Pancakes
By Izza Sofia, 13 Mar 2019
Pepper is a female-founded lingerie brand that caters to women with small, AKA pancake-sized, breasts.
On top of helping women with smaller chests eliminate common bra shopping problems, the company decided to dedicate a holiday to these females in hopes of overturning the insult, “flat as a pancake.”
From now on, National Pancake Day is ‘National Flat Chest Day’, Pepper claims.
On 12 March, the brand celebrated ‘National Flat Chest Day’ with an announcement posted on Instagram that was captioned with, “Were you ever called ‘flat as a pancake?’ Yeah, us too. But aren’t pancakes pretty much the greatest breakfast food on earth?”
“To celebrate our ‘flat pancakes,’ we’re Venmo’ing you US$4.65 for a short stack at IHOP with every order today. That’s right, free pancakes! Use code ‘PANCAKES’.”
Customers who enter the promo code “PANCAKES” during checkout at the Pepper website would receive a cash-back of US$4.65, which covers the price of short stack pancakes at IHOP.
View this post on Instagram
Were you ever called “flat as a pancake”? Yeah, us too. But aren’t pancakes pretty much the greatest breakfast food on earth? To celebrate our “flat pancakes”, we’re Venmo’ing you $4.65 for a short stack at IHOP with every order today. That’s right, free pancakes! Use code PANCAKES 🥞
A post shared by Pepper (@wearpepper) on
[via AdAge, opening image via Pepper]
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