Accessories Brand Apologizes For Meme Implying Jordyn Woods’ Black Hair Is ‘Bad’
By Izza Sofia, 14 Mar 2019
Image via lev radin / Shutterstock.com
Hair extensions brand Bellami Hair has written an apology to Jordyn Woods over a seemingly offensive meme that was shared on its Instagram page.
The joke has been taken down, but a screenshot of it has been uploaded by another Instagram account, @HereForTheTea2. The image in question shows Woods with short hair, and comes with the text, “When Kylie Jenner stops paying for your lifestyle, including your hair extensions.”
For context, Woods, a close childhood friend of Jenner’s, was recently in the limelight after being discovered to have been in a romantic relationship with Khloe Kardashian’s then-boyfriend, Tristan Thompson. The family has thus cut off ties with her.
Bellami Hair captioned the photo, “Bad hair is just one betrayal away. These memes have us lolling. Shop www.bellamihair.com for the hair you deserve.”
Many Instagram users thought the post was “racist,” as they perceived that the meme suggested natural African American hair was “bad.”
After being hit by criticism, Bellami later re-shared the image of Woods together with an apology writing, “We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on out platform yesterday that may have offended anyone either directly or indirectly. We believe that all hair types are beautiful, especially natural hair.”
The brand then concluded its apology by thanking its fans for bringing the issue to light.
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We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love
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[via Pedestrian, opening image via lev radin / Shutterstock.com]
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