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Coca-Cola Uses Iconic ‘Polar Bear’ To Make A Heartening Statement On Diversity
By Yoon Sann Wong, 14 Mar 2019
Coca-Cola’s iconic ‘Polar Bears’ are no stranger to the beverage brand’s ad campaigns.
For the first time in Coca-Cola’s history, the brand has decided to depict the lovable character in the company of other bears from other continents, including a black bear, a brown bear, and a panda bear.
Creative agency Heimat Berlin made the ad, shown above, that rolled out as an out-of-home across Germany in January 2019.
It ran with the heartwarming words, “We may look different. But there’s more that unites us than divides us.”
[via The Drum, image by Heimat Berlin via The Drum]
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