Burger King’s No-Meat ‘Impossible Whopper’ Has Fans Tasting For ‘The Difference’
By Izza Sofia, 02 Apr 2019
Burger King’s latest vegetarian menu item, a plant-based ‘Whopper’ burger, isn’t an April Fool’s stunt, but it has tricked even meat-eaters.
The company unveiled the new addition, called the ‘Impossible Whopper’ burger, in a video last Monday. Not only does the sandwich—which contains zero percent meat—look deceiving, but it also promises to taste uncannily alike the original ‘Whopper’.
Burger King’s North America president Christopher Finazzo told Reuters that in a bid to create a vegetarian burger that lives up to the “expectations of the ‘Whopper’,” the chain developed the ‘Impossible Whopper’ and served it at a “blind taste test” with his colleagues, partners and franchisees.
“Virtually nobody could tell the difference,” he said.
The ‘Impossible Whopper’ is said to cost slightly more that the original ‘Whopper’, but according to the company’s research findings, customers seem willing to shell out the extra fee for the added health benefits.
Currently, the vegetarian patty is sold at 5,000 restaurants nationwide, with plans for more businesses across the country to adopt the product. Burger King fans can have a taste of the ‘Impossible Whopper’ at 59 Burger King locations in St Louis.
Burger King announces it will have a plant based Whooper for the first time.— Darren Rovell (@darrenrovell) April 1, 2019
The Impossible Whopper, made with the plant based Impossible Burger, will be tested in 59 St. Louis restaurants starting today.
This is not an April Fool’s Joke. pic.twitter.com/fX94mHVyC0
[via Independent, opening image via Business Wire]
More related news