Virgin Atlantic Changes Up White ‘Flying Lady’ Logo To Embrace Diversity
By Yimin Huang, 05 Apr 2019
The original ‘Flying Lady’ logo. Image via Edith Rum / Shutterstock.com
British airline Virgin Atlantic is letting go of its longstanding logo, the ‘Flying Lady’ from the 1930s, and bringing in five new versions to represent the diversity of its customers and workers.
The new logos include an LGBTQ character, a redhead, a Black man, a Black woman and an Asian woman. They are created after a series of other changes to increase inclusivity, such as employing the same number of male and female leaders, and a 12-percent representation of minority ethnic groups across the country by the year 2022.
As detailed by Nikki Humphrey—SVP of People at Virgin Atlantic—in a statement via CNN, the new icons will hopefully encourage people of all walks of life to “feel at home” flying and working with the airline.
Check out the diverse new logos below.
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Say hello to the new Virgin Atlantic flying icons. Coming to our A350-1000 aircraft soon. ❤️ . The high flyers are a diverse range of men and women representing modern Britain, coming to four brand new A350-1000 aircraft this year, followed by a further eight by 2021. ✈️ . . . #VirginAtlantic
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[via CNN, images via various sources]
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