ASOS Gets Applauded For Showcasing Models’ Stomach Rolls Instead Of Editing Them
By Izza Sofia, 08 Apr 2019
Fast-fashion retailer ASOS has been lauded for using unedited photos of models for its swimwear collection, showcasing their stomach rolls and stretch marks.
Customers are praising the brand, remarking at how “refreshing” it is to see real bodies wearing the clothes. “Thank you ASOS for these angles,” says one Twitter user, who has shared a series of pictures that have been left unretouched by the brand.
The photos show a woman, dressed in a purple bikini, with her natural stomach rolls on display.
The tweet has racked up over 15,000 likes, with several social media users agreeing that other clothing brands should follow suit with the celebration of natural bodies. One fan comments that people deemed skinny can have tummies too, while another has shared more realistic images of another blue bikini-wearing model with stomach rolls.
Aside from just women, ASOS showcases “real men” as well, as shown by a shopper who shared photos of ASOS male models, writing, “real men with REAL bodies.”
Thank u ASOS for these angles pic.twitter.com/h3B23lzxOB— MADELEINE (@Frenchd0gblues) April 1, 2019
real men with REAL bodies too pic.twitter.com/9ysjcdBvSo— / amirul (@afvampd) April 3, 2019
Saw this on ASOS and found it soo refreshing. Other than the inclusion of “plus size” models It’s also very important to show realistic images of women’s bodies, including skinny women. Your stomach having rolls when you sit is perfectly normal even when it’s “flat” ❤️✨ pic.twitter.com/c16i49xYMH— Zainab Mohammed (@Zoiib) August 24, 2018
[via Metro, opening image via ASOS]
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