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IKEA’s Logo Revamp Goes Unnoticed Even By The Most Eagle-Eyed Fans
By Yimin Huang, 15 Apr 2019
Image via Vytautas Kielaitis / Shutterstock.com
IKEA has overhauled its logo, but the change is so subtle, the initial reaction of many is to not notice it at all. However, try again and you will realize there are several tweaks.
When placed side by side, the new wordmark features an oval with a greater height. The angles of ‘K’ have also been modified, and all the letters have been enlarged, with their flares reduced, to fit better in the new oval. This refresh also makes the logo’s glyphs look heavier and more pronounced.
Besides that, the shades of blue and yellow used in the new logo are more muted, and the registered trademark symbol has been moved into the oval.
Looking back at the many IKEA logos in history from the 1950s to the one today, there are large-scale transformations from the color to the overall design. Compared to the ones before, the latest logo revamp is the most miniscule of all.
[via BrandNew, images via various sources]
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