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Hotels.com’s Ads Urge Non-Influencers On Social Media To Live Their Best Lives
By Yimin Huang, 23 Apr 2019
Video screenshot via Hotels.com
The latest series of ads by Hotels.com comprises of skits telling people not to “hate-like” others’ travel posts and book their own travel trips instead.
The campaign, which features ‘Captain Obvious’ and rapper Lil Jon, specifically makes fun of how Instagrammers are always trying their hand at the best picture-perfect vacation images, and those who like the posts may not be coming from a genuine place.
Hotels.com is giving this common social media behavior an official term, the “hate-like.” In the new campaign called Be there. Do that. Get Rewarded, ‘Captain Obvious’ encourages jealous Instagram onlookers to book vacations on their own, with rapper Lil Jon enjoying himself in one of the enviable images.
Quinn Katherman, the creative director of advertising agency Crispin Porter + Bogusky, explains, “We didn’t want to go the traditional route of vacation eye candy montages. So we tapped into something emotionally true… when it feels like everyone in your social feed is on some amazing trip.” Now, viewers can enjoy the hilarious results.
[via The Drum, videos and cover image via Hotels.com]
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