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Why The ‘Instagram’ Aesthetic Might No Longer Fetch ‘Likes’
By Yimin Huang, 29 Apr 2019
Image via Shutterstock
The generic aesthetics made popular by Instagram, such as avocado toasts, bikini pictures and colorful walls, are ironically now being rejected by a new wave of social media users. Is this the beginning of an Instagram counterculture?
Emerging Generation Z influencers such as Emma Chamberlain, Jazzy Anne, Joanna Ceddia are now going against the grain to feature “imperfect” shots in trending content with poor lighting, no makeup and more originality.
Lynsey Eaton, co-founder of influencer-marketing agency Estate Five, told The Atlantic that while many before these Instagrammers worried about images not looking “on brand” or worked hard to ensure their posts looked consistent, “For the younger generation, those rules don’t apply at all.”
Indeed, when looking at the range of images posted by the younger social media users, unglamorous hairstyles, candid expressions and natural postures seem to be the new norm. Interestingly, these feeds resemble photo albums during pre-Instagram times where random moments of life are captured rather than airbrushed perfection.
This development is understandable in a time where “Instagram VS reality” images are increasingly popular and many are speaking up about mental health issues that come with acting out perfection. People are also bored of the same Instagram themes and wish to see more variety, in addition to authenticity.
Perhaps Lexis Carbone, content marketer at Later, a social media marketing company, puts it best: “…You don’t want to see a girl standing in front of a wall that you’ve seen thousands of time. We need something new.”
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[via The Atlantic, cover image via Shutterstock]
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