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Famous Logos Of Amazon, eBay & Microsoft And The Typefaces They Use
By Izza Sofia, 29 Apr 2019
Image via Primakov / Shutterstock.com
Companies’ brandings are made iconic by the typefaces that grace them.
If you are curious about the typefaces adopted by successful companies, Creative Bloq has created a list on the font choices made by big names such as eBay, FedEx and Amazon that have made them instantly recognizable.
The list includes the names of these typefaces along with links to download them, so you can recreate them in your projects.
Take a look at the typeface choice of each tech giant, and head over to Creative Bloq for the full list.
eBay uses ‘Univers 53 Extended’ in its current logo, its second since its launch in 1995. The wordmark retains the company’s vibrant colors, which represent the eBay’s connected yet diverse community, and has more uniformed lettering in comparison with its predecessor.
Aside from lending some maturity, ‘Univers 53 Extended’ also reflects eBay’s forward-thinking ideas. It was created by Adrian Frutiger in the 60s, and can be seen on the street signs of London.
The FedEx logo is a combination of ‘Futura Bold’ and ‘Univers 67’. ‘Futura’, as you might know, was designed by Paul Renner based on geometric shapes. This reflects well on FedEx’s logo as there is an arrow in the negative space between the ‘E’ and ‘x’.
The typeface also exudes that the brand is strong and reliable. Although the colors of the logos are a little mismatched, they are paired well with the lettering.
The typeface in this wordmark is similar to ‘Officina Sans Bold’, and is designed by typographer Erik Spiekermann. Later, Anthony Biles tweaked the typography and gave it its iconic orange smile-like arrow for a playful touch. Although the logo has been around since 2000, it still appears fresh and updated.
The current Microsoft logo was introduced in 2012 and features ‘Segoe’, which was designed by Steve Matteson. The logotype came together with Microsoft’s iconic multi-colored tile. Today, ‘Segoe’ is still being used in Microsoft’s advertising and print materials, while a ‘Segoe UI’ variant has been implemented in its interface.
[via Creative Bloq, opening image via Primakov / Shutterstock.com]
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