IKEA’s Eco-Friendly ‘£0 Collection’ Shows More Than One Way To Use Its Products
By Mikelle Leow, 07 May 2019
Image via Proximity London
From encouraging shoppers to walk to its eco-friendly store to developing a sustainable vegan meatball that tastes like real meat, IKEA is evidently doing its part to diminish its carbon footprint. Now, it urges customers to turn to their homes and revitalize items they already own.
The Swedish furniture giant has roped in advertising agency Proximity London to launch its “first-ever £0 collection” featuring existing products. The campaign—which suggests creative ways to upcycle IKEA goods—is called ‘Lagom’, a Swedish philosophy meaning “just the right amount.”
Recommendations include repurposing kitchen utensils to create a trellis, turning IKEA’s famous ‘FRAKTA’ blue bags into picnic blankets, and using cupcake trays to grow herbs and vegetables. There are so many possibilities, and they all come at no cost.
Don’t discard your homeware just yet. Scroll down to check out the ‘Lagom’ collection for some upcycling ideas that could benefit both the environment and yourself.
Meet the #LagomCollection, IKEA’s first ever £0 collection. We created these simple ideas to give things a new lease of life. It’s a bold move from our client, who’s determined to put #Sustainability before profit. Here’s a few of our faves: pic.twitter.com/YkWCX0GR4l— Proximity London (@proximityLDN) May 1, 2019
Turn a bottle into a makeshift plant pot. Save a #SingleUsePlastic bottle from landfill by cutting a hole in the side and filling it with soil. Plant your favourite seed and watch it grow. pic.twitter.com/KDurPG3xB6— Proximity London (@proximityLDN) May 1, 2019
[via Campaign, images via Proximity London]
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