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How Much Starbucks Might Have Earned From ‘GoT’ Cup That Wasn’t Even Its Own
By Mikelle Leow, 08 May 2019
Image via IMDb
Game of Thrones fans had a good laugh at a coffee cup that stuck out like a sore thumb on the fourth episode of Game of Thrones’ eighth season. While it’s now been made known that the disposable drinkware didn’t hail from Starbucks, it seems that the brand has been reaping the most from the attention.
The episode was still too dark for audiences to fully make out the logo found on the cup, so they assumed it was from the coffee chain.
This lucky misunderstanding has earned Starbucks an approximate US$2.3 billion in free advertising, according to CNBC in data findings quoted by Stacey Jones, CEO of entertainment marketing company Hollywood Branded.
Yes, the profit apparently runs in the billions—an impressive amount for a cup that Starbucks doesn’t even own.
Jones references statistics by PR subscriptions platform Critical Mention, which counted 10,627 global mentions about Game of Thrones and the coffee brand on television, radio, and the internet.
She also describes that the gaffe was a “once-in-a-lifetime collision of opportunity” for Starbucks, though the earnings are estimated to be worth more as “word-of-mouth and social media” have not been taken into account.
Starbucks has been revelling in the commotion, and has even attempted to turn it into money signs by advertising its new ‘Dragon Drink’ featuring dragon fruit and coconut milk. This was all to the chagrin of coffee shop owner John McKinney, whose now-infamous cup was the one featured in the episode.
[via CNBC, cover image via IMDb]
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