Google Throws Shade At US$999 ‘Phone X’ To Promote Superior US$399 Pixel 3a
By Yimin Huang, 15 May 2019
Google wasted no time mocking Apple’s iPhone lineup and lofty price tags. To advertise its new Pixels 3a and 3a XL, mid-range versions of its Pixel 3, the tech giant released more ads ridiculing its rival.
Google’s Pixel 3a and 3a XL are selling for half the price of its flagship while keeping the camera quality of the regular Pixels intact. It deliberately contrasts these traits with a US$999 ‘Phone X’, evidently referring to Apple’s 2017 iPhone X and 2018 iPhone XS.
The photographic capabilities of ‘Phone X’ are portrayed with a blurry background, paling in comparison with the clear background representing the camera of Google’s US$399 Pixel 3a.
3a’s camera is suggested to be of the same level as Pixel 3’s camera, with Night Sight, Portrait Mode and Google’s intelligent image processing all available, according to Android Police.
The billboard, noticed by social media users, cleverly references the iPhone’s hefty price tag while also using the blurry versus clear background to imply Pixel 3a’s superior camera quality, without naming the company directly.
The google pixel 3a ad is all sort of shady and it also made it to the billboards. What phone is Phone X? iPhone X??? Oops.— Plat4om (@Plat4omLive) May 12, 2019
The phone brags of having a better camera than the iPhone X and it costs about 1,000 dollars less. Would you buy the new Pixel phone?#Pixel3a #iPhoneX pic.twitter.com/Lv5dSn82Qz
[via Android Police, cover image via Made By Google]
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