Brexit Party’s Heavily Mocked Logo At Least Has 1 Clever Detail, Creatives Find
By Mikelle Leow, 15 May 2019
Image via The Brexit Party
The Brexit Party’s logo has been ridiculed for featuring an ominous detail, which has it looking like a house that’s been toppled over. As it turns out, the political party might be able to turn this response around, as what was previously perceived as a flaw might end up being a boon.
As noted by British advertising hotshot Trevor Beattie—founding partner of ad agency Beattie McGuinness Bungay and former chairman of TBWA London—the Brexit Party’s arrow-shaped emblem points towards the checkbox in the ballot paper for the European parliamentary elections.
Followers on social media have branded the detail, “cunning,” while one has joked that the detail would be clever enough to trick “a few percent” of people to vote for the party.
“Most Brexit Party voters do probably need an arrow to help them put their cross in the right box,” Twitter user Gray Taylor responds.
What do you think: is the branding a mark of great foresight, or was it accidental?
I once mocked this logo design. I mock it no more. Holy Shit. pic.twitter.com/kByDaKbjyt— trevor beattie (@trevorbmbagency) May 14, 2019
There's a brand new Scottish proverb that says:— Andrew Burnett (@andrewburnett) May 14, 2019
Never underestimate the cunning of a fudd.
I want to meet whoever is behind the marketing for this party they are geniuses 🤔😁— Phil Kirk (@kirkthinks) May 14, 2019
Sadly good communication— Rom Tadburn (@Thomas_Radburn) May 14, 2019
Damn that’s clever. Definitely good for a few %— Brian Brady (@shitegeist) May 14, 2019
Most Brexit Party voters do probably need an arrow to help them put their cross in the right box.— gray taylor (@gtaylor466) May 14, 2019
[via Trevor Beattie, images via various sources]
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