Skincare Brand Irks Visually-Impaired For Using Braille As ‘Fashion Statement’
By Izza Sofia, 27 May 2019
A soap brand has come under heavy criticism for seemingly displaying Braille as a “fashion statement.”
Through touch, the visually-impaired can better able communicate or read messages on texts or objects. However, the “Braille” letters used by The Soap Co to spell out its name on its packaging aren’t tactile, meaning they cannot actually be read by these customers.
Accessibility consultant Molly Watt wasn’t impressed when she got her hands on a The Soap Co bottle. She took to Twitter to air her disappointment, saying that the packaging on the soaps appear to feature Braille but it doesn’t translate to anything. “They literally just have Braille to look like Braille,” she added.
She also posted an image of the packaging on Twitter, which left many social media users confused, as the bottles only showed the name of the company, but did not list essential information about the product itself. Even if the dots were tactile, they would mean little.
While The Soap Co prides itself as a brand that supports and employs people who are visually-impaired or come from disadvantaged backgrounds, Watt pointed out that it does not mean the company is “fully accessible.”
“Braille is not a label for blind people, it has to work,” she commented.
According to a spokesperson for The Soap Co, though the dots are slightly raised, they aren’t actually Braille.
The company has apologized for the misunderstanding, and although the dots and aren’t Braille, it defends that they have been “tested and approved” by its visually-impaired staff.
The company is passionate in helping people with disabilities, and have helped to create thousands of jobs for those who are disadvantaged, it adds.
So these soaps have “Braille” on however... they’re not tactile.... They literally just have Braille to LOOK like Braille... @suthen ..... 🤦🏼♀️🙄 #baffled #accessibility #braille #notafashionstatement @soapco pic.twitter.com/0D0bwvn82R— Molly Watt Talks (@MollyWattTalks) May 21, 2019
Their Braille print is to symbolise that they employ and support blind, disabled and disadvantaged people: https://t.co/DyDDrvSov7— Besma | Curiously Conscious (@BesmaCC) May 21, 2019
Okay? It is great that that a large proportion of their workforce is blind or disabled, but this still doesn’t explain why the Braille isn’t tactile. Braille is a tactile language, not visual.— Jonathan Attenborough (@JonAttenborough) May 22, 2019
Just looking at this again Molly. Even if they were tactile you still wouldn't know which is which as they both just have the #braille for the company. Fail x 2!!!!— Dan (@dan0mah) May 22, 2019
I respect your commitment and those you have working with you, but I'm wondering why the Braille isn't actual Braille? Wouldn't that make more sense instead of coming across like a trendy marketing move? Do you think that might be something you'd try in the future?— Lady Angrr 🔥 (@LadyAngrr) May 22, 2019
[via Metro, opening image via The Soap Co]
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