Gillette’s Heartwarming New Ad Spotlights Transgender Man’s First-Ever Shave
By Izza Sofia, 28 May 2019
In celebration of Pride Month, which falls in June, Gillette has strikingly showcased a tender moment between a father and his transgender son, who is filmed shaving for the first time.
The ad shines a spotlight on Canadian-based Samson Bonkeabantu Brown, who shares that he was “always trying to figure out what kind of man” he would be growing up.
The video documents him attempting his first shave while receiving encouragement from his beaming father. “Shaving is about being confident,” his dad says.
Brown concludes in the video, “It’s not just myself transitioning. It’s everyone around me transitioning.” The ad closes with the tagline: “Whenever, whenever, however it happens—your first shave is special.”
The video, which was shared on Facebook, has garnered over 9,000 likes on Facebook, and comments by social media users have poured in applauding the inclusive campaign.
Brown has also thanked the company for featuring “such an important moment in a man’s life with my father.” He expresses his excitement on Facebook about Gillette’s future endeavors in encouraging customers to “be our best selves.”
First Shave, the story of Samson | #MyBestSelf
Whenever, wherever, however it happens – your first shave is special.Posted by Gillette on Thursday, May 23, 2019
As a black trans man who works in advertising, this is... Everything.— sad and boujee (@itsjacksonbbz) May 25, 2019
This is the kind of work I dream of creating some day.***https://t.co/VTXa6Aw0N0
Wow Gillette released an advert with a black trans man being taught how to shave by his father. This is so beautiful. My heart. pic.twitter.com/RMG00ldbZt— Tanya Compas (@TanyaCompas) May 26, 2019
.@Gillette's new #MyBestSelf ad features proud #trans man @bonke_abantu shaving for the first time as his father watches. It's a great #LGBT moment right before #Pride month. #gay https://t.co/s55NQ8noLO— LGBTQ Nation (@lgbtqnation) May 25, 2019
[via Gillette, opening image via Gillette]
More related news