Nike Installs Plus-Size Mannequins To Show Fitness Doesn’t Come In One Size
By Izza Sofia, 06 Jun 2019
Image via TY Lim / Shutterstock.com
In an effort to champion inclusivity, Nike has unveiled its newest mannequins that deviate from the typical slim builds.
The sports brand debuted plus-size and para-sport mannequins at its London’s Oxford Street, in addition to opening a new level just for female athletes.
Nike currently offers sizes up to 3XL in its plus-size collection, a range that was introduced back in 2017.
According to Cosmopolitan, the new women’s floor offers performance and lifestyle pieces for female athletes. Customers will also be able to personalize their wear through the store’s bespoke services.
Speaking about the new space, Nike’s GM/VP Sarah Hannah says it is the brand’s commitment to inspire and serve females athletes out there. The new look doubles as a shopping space as well as a celebration of sports including football, netball and athletics.
The reactions to the new level and mannequins have been positive, as customers appreciate seeing more inclusive body shapes in stores. One fan describes the mannequins as “awesome” because “women of all sizes can be fit and healthy” as well.
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If anyone tries to tell you that your body size will hold you back, they are absolutely wrong. A few weeks ago someone left me a comment saying ‘You are mad if you think you can do ballet’. Feels good proving people wrong, you’re only called ‘crazy’ til you do it 😏 ——————— This whole dream of a campaign is a collaboration I worked on with @nike + @veryuk - all hail brands working towards diversity + including plus size women in such a positive way! The campaign focused on the Nike One Leggings which are honestly the most comfortable pair I have EVER worn. I wore them from 9am-8pm, through a ballet/barre session with the incredible @paletacalmquality ,for lunch, to travel home and barely even realised I had them on. Super high waist, comfortable and they really move with your body - no rolling or falling down (thank the Lord) which annoyingly most plus size workout leggings do - but these do not move! Thank you Nike for taking the time to create a ridiculously well made plus collection + for your leaps and bounds in terms of inclusivity. Everything I’m wearing is available on the Very website 💪 Ph by @sarahellen_photography @nikewomen @veryuk #onelegging #bodypositive #ballet #barre #barreworkout #blok
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[via Independent, opening image via TY Lim / Shutterstock.com]
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