Playboy Redesigns Its Iconic Bunny Ears In Celebration Of Pride Month
By Izza Sofia, 06 Jun 2019
In celebration of Pride Month, Playboy has overhauled its signature bunny ears to show its support for the LGBTQ community.
The ‘Pride Is Good’ campaign aims to raise awareness for a “50 bills 50 states” movement created by The Trevor Project, an organization providing suicide prevention services to LGBTQ youths.
Playboy’s iconic bunny ears have thus been redesigned by seven queer artists—Seth Bogar, Winston Ellion, Sarah Maxwell, Nina Palomba, C. Finley, Loveis Weiss and Favianna Rodriguez—who have created striking headpieces along with t-shirts emblazoning their artworks to advocate The Trevor Project’s fight against conversion therapy.
These items will be available for sale at Playboyshop.com and at a pop-up store at NYC’s WorldPride from 19 June to 23 June.
Playboy will also be teaming up with Moschino to create a limited edition Pride collection, with 100-percent of the capsule’s proceeds going to the initiative.
Speaking about the movement, Playboy’s CMO and president of corporate strategy Rachel Webber says it is the publication’s mission to support everyone—regardless of gender—in their freedom to love. The ‘Pride is Good’ campaign will continue to push barriers for change in all 50 states.
Today, we are committing to end the harmful practice of conversion therapy across the United States and around the world. We are launching PRIDE IS GOOD in support of @TrevorProject’s 50 Bills 50 States initiative. Join us. https://t.co/MfVRe8YHjN— Playboy (@Playboy) June 5, 2019
[via Ad Age, opening image via Playboy]
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